Archive of: CSR Report

As Ben & Jerry’s and Seventh Generation demonstrate, having a clear direction that aligns with consumers’ values is an important business foundation. These companies have created loyal networks of consumers and employees and have successfully leveraged their enthusiasm in pursuing campaigns for political change.

Walmart is a leading motivator for investment in product sustainability with nearly 80 percent of respondents that identified a retail-driver citing the company in an open-ended question. This was followed by Target at about 50 percent, Costco at 18 percent, and Nordstrom at 12 percent. Walmart and Target clearly stand out from crowd. These retailers’ priorities are trickling through the supply chain and influencing supplier product sustainability programs.

To make the most of this organizational alignment RB honed in on improving carbon, ingredients, packaging and water to meet this target and to keep the business focused on critical improvement opportunities. These four priorities shaped the program and the limited set of issues enabled faster training, tool development and integration into the product development process.

For the second year in a row, Boston-based Ceres and the Association of Chartered Certified Accountants honored the corporate consciousness report written by Pure Strategies as the best North American report for the small and medium enterprise category. This marks the third time the company has received the prize with Pure Strategies’ help, with honors given this year, last year and in 2007.

Boston-based Ceres and the Association of Chartered Certified Accountants honored the 2007 Spheres of Influence Report Pure Strategies developed with Seventh Generation as best North American report for an SME.