pureProduct: Pure Strategies

We bring sustainability into the product design and development process to enhance innovation and product social, financial, and environmental performance.

our process

Integrate

Bring sustainability into product strategies and processes with effective goals, plans, and tools.
Innovate

Target hotspots responsible for greatest impacts to drive product design, development and commercialization.
Communicate

Share product innovations with customers and other stakeholders through marketing statements, labels, and claims.

our approaches

Life Cycle Assessment
Employ LCAs and hotspot analyses to gain deep insights into environmental impacts and improvement opportunities across a product’s entire life cycle. read more
Product Strategy
Build a vision, goals, and plans focused on critical issues and linked to core business or revenue targets. read more
Safer Design
Implement a sustainable chemicals strategy with guidelines and tools that integrate chemical evaluation and life cycle thinking into product development. read more
Development Process
Build sustainability into the product development process through focused priorities, progress review during stage-gates, and equipping teams to guide their decisions. read more

pureProduct resources

Resource: Self-Assessment Tool for Product Sustainability Programs

A Resource

Advancing on the Path to Product Sustainability

A Pure Strategies Report

Case Study:
RM2 leverages Life Cycle Assessment to drive product innovation and business value

Using LCAs guides product development and improvement

Case Study:
Annie’s Inc.: LCA reveals carbon impacts of representative products

Understanding hotspots is key to supply chain engagement

Our Other Service Areas

Latest News

Redefining the source of business value

by Cheryl Baldwin, published Monday, December 19, 2016

Over $8 billion was earned in 2015 from the sustainability efforts of 153 survey respondents. Signaling a new way of defining the source of business value, these notable gains were uncovered in a new Pure Strategies’ study. Taking inspiration from sustainability’s positive performance, companies should position their programs to generate the greatest business benefits and to measure and celebrate the gains. read on
Latest News

How Nestle and Unilever are Gaining Value through Sustainable Agriculture

by Cheryl Baldwin, published Sunday, November 6, 2016

Nestlé and Unilever are helping set the standard for sustainable agriculture, according to a survey of over 150 global sustainability heads conducted by Pure Strategies. The responses identified these firms as the leaders and revealed that farm-level engagement is a top priority across industries such as apparel, home and personal care, and life sciences. read on
Latest News

Prepare for Retailer Sustainability Surveys to Reap Their Full Value

by Tara Gallagher, published Sunday, August 7, 2016

CDP and CSR reporting season has barely passed before over-worked sustainability managers must turn their attention to customer sustainability surveys. While these can be resource-intensive, they also present opportunities to further your sustainability initiatives internally, elevate your brand’s standing with key customers, and stand out in the marketplace. Before survey season hits, you should start gathering relevant information and, more importantly, devise a plan to improve your performance. read on
Latest News

Ben & Jerry’s and Ford are embracing climate disruption and your company needs to as well

by Tim Greiner, published Monday, July 18, 2016

Does your business embrace the disruptive forces of a low-carbon world as Ford and Ben & Jerry’s are? Over the next 10 years, climate change will drive industrial disruption at rates that previously seemed unimaginable. In response, policy makers must come to terms with the need to keep the mean global temperature rise to 1.5°C. read on
Latest News

Pure and Simple: An Interview with Business Sustainability Expert Tim Greiner in Planet Laundry

by Tim Greiner, published Wednesday, June 29, 2016

Sustainability is being driven by large forces at play. Consider that we have a global population of more than 7 billion people who all want to live like we do here in the U.S. That puts incredible strain on our natural resources. Add to that the fact that the climate is warming at an unprecedented rate. These global forces present an ethical challenge for us all, but they also present a business opportunity. The businesses that get out ahead and help to solve these issues will prosper. Taking it down a notch, there are three reasons for small businesses to consider sustainability in their business practices: productivity, risk reduction and growth. read on