Wednesday, July 2, 2014 by Cheryl Baldwin

Walmart is the top retailer driving companies to invest in product sustainability, followed by Target, Costco and Nordstrom, according to research released by Pure Strategies in the report, The Path to Product Sustainability. The research, completed in February 2014 with 100 global consumer product companies such as The Coca Cola Company, Henkel and Timberland, finds that retailers, along with corporate strategy and CEO vision, are the primary reasons firms are incorporating product efforts in their sustainability programs.

The retailer’s role begins with the push to address product sustainability and influences the tools used to implement programs, as well as the actions taken. This is evidenced in the additional research finding that retailer scorecards, criteria, and standards are top-ranking approaches used by company’s to assess their own product sustainability efforts. Read more here.