Monday, June 15, 2015 by Tim Greiner
My recent meeting with the Boy Scouts of America and their suppliers radically shifted my view of what the Scouts are about. My impression of the Boy Scouts was stuck in my experience as a Scout back in the ‘70s. As a middle schooler, I joined the Scouts to hang out with my friends. I loved the outdoor activities and the pursuit of merit badges.
Fast-forward 40 years to the Scouts Supplier Summit. In preparation for the Summit, I learned the Boy Scouts had introduced a Sustainability Merit Badge, built a platinum LEED-certified camp and training center, and were integrating sustainability into their properties, education efforts, and leadership programs. John Stewart, Director of Corporate Engagement and Sustainability Director, summed up their recent pivot towards sustainability this way: “The Boy Scouts of America are developing the next generation of leaders. And in the future, every leader will need to contend with the challenges and opportunities that sustainability presents. Wayne Brock, Chief Scout Executive (equivalent to a CEO) initiated this program and felt strongly that sustainability needs to be a part of a Scout’s experience.” What’s also interesting is how the educational programs the BSA have developed mirror the skills needed to be an effective sustainability contributor in the business environment. The Sustainability Merit Badge is a great example of this.