Wednesday, May 21, 2014 by Cheryl Baldwin

The top achieving companies have shown that there is widespread value to be gained from effective product sustainability efforts. Pure Strategies surveyed 100 global food and beverage, apparel and footwear, home and personal care, toy, and electronics companies involved in product sustainability. We talked to heads, directors, and managers of sustainability from leading companies such as Aveda, Timberland, Henkel, RB, Seagate, General Mills, and The Coca-Cola Company about their efforts to uncover best practices.  The leading approaches identified are detailed in the Path to Product Sustainability and were summarized in an article posted on GreenBiz