Tuesday, April 7, 2009 by Tim Greiner
It’s not easy to align your supply chain with your company's sustainability goals. There are several first steps we recommend to based on our work with Stonyfield Farm as outlined in the attached article. Success starts with communicating your company’s commitment and vision to your suppliers and then moving on to substantive issue ares. Its important to involve your CEO and the CEO or other senior VPs at the start of this process. Lastly, what gets measured gets managed — so develop supplier metrics integrate them into your business processes. Look at the Stonyfield Farm experience. We prepared their first cradle-to-gate chain carbon footprint in 1999. Based on those results, Stonyfield began reaching out to its famers, packaging vendors, and its logistics providers. Ten years later, with many hard fought gains under its belt, the company has its eye on an even greater array of opportunities.
Six lessons stand out: Stonyfield's Farm's Supply-Chain Sustainability Lessons Learned
- Partnership — approach suppliers as partners, engage but don't mandate.
- Educate — appeal to common sense, everyone wants to be a good environmental steward. Ecomonics — being environmentally friendly has a positive economic return.
- Focus on the data — collect lots of data and base decisions on facts. Do your homework — leverage supplier resources and knowledge.
- 'Just Ask' — Our suppliers told us “No one every asked us before.”
Want to learn more? Click here for the entire article (pdf)
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