Monday, October 27, 2008 by Tim Greiner
Tim Greiner, Managing Director of Pure Strategies, is recognized for his contributions to improving corporate sustainability in Gary Hirshberg's engaging book, Stirring It Up: How to Make Money and Save the World. In his 2008 book, Hirshberg, the CE-Yo of Stonyfield Farm Yogurt, describes how he built a successful $300 million-per-year business while embracing environmental principles and practices.
He notes Tim's pivitol role in guiding Stonyfield's journey on the road to being green. Hirshberg demonstrates that going green actually saves companies money in the long run. Companies that measure and reduce their climate footprint, cut down on trash and packaging, convert waste to energy, and build sustainable supplier relations can enjoy greater consumer loyalty and significant savings over the long term as Stonyfield Farm Yogurt has.