Companies following product sustainability best practices are gaining benefits that include reduced costs, improved employee engagement and productivity, and increased consumer trust and brand enhancement.

Just as companies evaluate their carbon, water and waste footprints, the CFP finally provides a tool that enables purchasers and brands to: benchmark and measure progress towards safer chemicals; recognize and reward suppliers for doing what matters most to retailers and customers; create greater accountability across value chains; encourage chemical information sharing; and provide a metric to compare and measure continuous improvement of suppliers.

To help guide companies managing this added pressure, Pure Strategies, evaluated how leaders in the formulated products marketplace have constructed their goals, strategies, tools and partnerships. What is at the core of these programs — and what makes them successful?

One fish, two fish Red fish, green fish Sick fish, well fish Frankenfish, farm-raised fish Some fish you should not eat Others that are a treat From fish caught with a dolphin To fish caught far too often A glut of boats in the sea Some fish caught responsibly Knowing which are ideal Helps you enjoy your meal