Companies following product sustainability best practices are gaining benefits that include reduced costs, improved employee engagement and productivity, and increased consumer trust and brand enhancement.

A company may not know how it will achieve the more ambitious future goal but it knows it needs to be investing in innovation and motivating its employees to develop game-changing solutions. The longer-term targets also help ensure that the company’s short-term investments support lasting solutions, such as renewable energy or product innovations.

Just as companies evaluate their carbon, water and waste footprints, the CFP finally provides a tool that enables purchasers and brands to: benchmark and measure progress towards safer chemicals; recognize and reward suppliers for doing what matters most to retailers and customers; create greater accountability across value chains; encourage chemical information sharing; and provide a metric to compare and measure continuous improvement of suppliers.