Cheryl Baldwin, Ph.D., is a Vice President of Consulting for Pure Strategies where she partners with corporate clients to develop and execute strategies to improve sustainability performance across food, home and personal care, and cosmetics industries.  Cheryl also leads the firms’ global market research to generate new insights to accelerate business transformation.

Cheryl’s recent projects include helping build and implement a proactive approach to antibiotic use and animal welfare in the food supply chain for a major food retailer, assisting with the development of a “net positive” sustainability strategy for a food brand, and facilitating the development of a strategic chemicals management program for a home and personal care company.

Cheryl authored Pure Strategies’ market research reports, Advancing on the Path to Product Sustainability, The Food and Beverage Industry Advancing on the Path to Product Sustainability, The Path to Product Sustainability, and the book, The 10 Principles of Food Industry Sustainability. She is the lead author/editor for two additional books on sustainability, Greening Food and Beverage Services and Sustainability in the Food Industry, and holds U.S. and international patents.

Prior to Pure Strategies, Cheryl led the life cycle research and sustainability standard program for the non-profit ecolabel organization Green Seal.  Cheryl also worked in Research and Development for Kraft Foods, Inc. where she was involved in all phases of R&D from novel ingredient development to global product commercialization.  Cheryl holds a Ph.D. and M.S. from Cornell University and a B.S. from the University of Illinois, all in Food Science.

Cheryl Baldwin

cbaldwin@purestrategies.com

703-763-2797 (voice)

  • Redefining the source of business value

    Recent articles by Cheryl Baldwin

    Redefining the source of business value
    by Cheryl Baldwin, Published Monday, December 19, 2016

    Over $8 billion was earned in 2015 from the sustainability efforts of 153 survey respondents. Signaling a new way of defining the source of business value, these notable gains were uncovered in a new Pure Strategies’ study. Taking inspiration from sustainability’s positive performance, companies should position their programs to generate the greatest business benefits and to measure and celebrate the gains. read on

  • How Nestle and Unilever are Gaining Value through Sustainable Agriculture

    Recent articles by Cheryl Baldwin

    How Nestle and Unilever are Gaining Value through Sustainable Agriculture
    by Cheryl Baldwin, Published Sunday, November 6, 2016

    Nestlé and Unilever are helping set the standard for sustainable agriculture, according to a survey of over 150 global sustainability heads conducted by Pure Strategies. The responses identified these firms as the leaders and revealed that farm-level engagement is a top priority across industries such as apparel, home and personal care, and life sciences. read on

  • Apple, Philips, RB and the rush toward restricted substances

    Recent articles by Cheryl Baldwin

    Apple, Philips, RB and the rush toward restricted substances
    by Cheryl Baldwin, Published Monday, January 18, 2016

    A critical step in developing an effective restricted chemicals list is considering what will be used instead, because replacements may be just as much of a concern as the original substance. Many companies include additional materials that are similar to a primary chemical of concern and carefully evaluate alternatives in order to avoid a regrettable substitution. However, companies may determine that a material does not have a safer or effective alternative and should not be replaced yet. read on

  • Report: Food Companies Gaining Ground on Product Sustainability

    Recent articles by Cheryl Baldwin

    Report: Food Companies Gaining Ground on Product Sustainability
    by Cheryl Baldwin, Published Monday, October 19, 2015

    Food production dominates fresh water use and is a primary driving force for soil and biodiversity loss – and food demand is on the rise. The good news is that while faced with such challenges and often considered to be lagging on sustainability, the food and beverage industry stands out as most-improved in a 2015 survey. read on

  • Sustainability Goals That Boost Program Integration: Business-Relevant Goals

    Recent articles by Cheryl Baldwin

    Sustainability Goals That Boost Program Integration: Business-Relevant Goals
    by Cheryl Baldwin, Published Saturday, October 10, 2015

    Business relevant goals engage teams throughout the organization and make sustainability meaningful for employees from procurement specialists and product developers to sales managers and marketing teams. read on

  • What Is the Payoff from Product Sustainability Investments?

    Recent articles by Cheryl Baldwin

    What Is the Payoff from Product Sustainability Investments?
    by Cheryl Baldwin, Published Tuesday, September 22, 2015

    Those of us in the field may share a deep-seated belief that sustainability efforts across the product value chain pay clear dividends — but it’s nice to have proof. Nearly all firms state that they have achieved business benefits from their product sustainability programs, according to the second Pure Strategies survey of companies involved in product sustainability. read on

  • Sierra Nevada: Brewing a Better Business through Sustainability

    Recent articles by Cheryl Baldwin

    Sierra Nevada: Brewing a Better Business through Sustainability
    by Cheryl Baldwin, Published Wednesday, June 24, 2015

    Few things are more disruptive to a processing facility than losing power – especially if several weeks’ worth of work is lost each time it happens. Facing this risk helped drive Sierra Nevada Brewing Co. to embed sustainability into the way it does business. The result is a demonstration of one of the principles in my book, The 10 Principles of Food Industry Sustainability: ensuring that food and ingredient processing both requires minimal inputs and outputs and strives toward generating resources. Sierra Nevada not only lives up to this standard but also gains business advantages along the way. read on

  • Key Steps for Successfully Engaging Consumers to Eat Sustainably

    Recent articles by Cheryl Baldwin

    Key Steps for Successfully Engaging Consumers to Eat Sustainably
    by Cheryl Baldwin, Published Thursday, April 2, 2015

    In countries such as the U.S., consumers are responsible for about one-third of food waste, more than any other part of the food chain. To combat this, Bon Appétit pioneered removing trays from dining halls resulting in up to 30 percent less consumer waste. They also educated their consumers by weighing and measuring wasted food at dish return stations. read on

  • Hitting the Bull’s-Eye With Your Product Sustainability Program

    Recent articles by Cheryl Baldwin

    Hitting the Bull’s-Eye With Your Product Sustainability Program
    by Cheryl Baldwin, Published Thursday, March 26, 2015

    Companies following product sustainability best practices are gaining benefits that include reduced costs, improved employee engagement and productivity, and increased consumer trust and brand enhancement. read on

  • How Starbucks and Green Mountain serve up shared value

    Recent articles by Cheryl Baldwin

    How Starbucks and Green Mountain serve up shared value
    by Cheryl Baldwin, Published Monday, October 20, 2014

    Companies should use World Food Day and the examples of these leaders as an opportunity to evaluate how they could strengthen their producer partners while improving the long-term food security of the communities they touch. read on

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Offices
Massachusetts, USA

47R Englewood Rd, Gloucester, MA 01930

Virginia, USA

2634 Wild Cherry Place, Reston, VA 20191

TELEPHONE
(978) 525-0480
EMAIL
info@purestrategies.com