pureProduct: Pure Strategies

We bring sustainability into the product design and development process to enhance innovation and product social, financial, and environmental performance.

our process

Integrate

Bring sustainability into product strategies and processes with effective goals, plans, and tools
Innovate

Target hotspots responsible for greatest impacts to drive product design, development and commercialization
Communicate

Share product innovations with customers and other stakeholders through marketing statements, labels, and claims

our approaches

Product Strategy
Build a vision, goals, and plans focused on critical issues and linked to core business or revenue targets. Read More
Life Cycle Assessment
Employ LCAs and hotspot analyses to gain deep insights into environmental impacts and improvement opportunities across a product’s entire life cycle. Read More
Safer Design
Implement a sustainable chemicals strategy with guidelines and tools that integrate chemical evaluation and life cycle thinking into product development. Read More
Development Process
Build sustainability into the product development process through focused priorities, progress review during stage-gates, and equipping teams to guide their decisions. Read More

pureProduct Case Studies

Annie’s Inc.

Understanding hotspots is key to supply chain engagement

EMD Millipore

Life cycle assessment (LCA) studies anchor product sustainability program

Stonyfield Farm

Eliminating hazardous chemicals in packaging

Clean Production Action

Partnering to develop a plastics scorecard
State of Maine

Analysis of safer alternatives to brominated flame retardants

Our Other Service Areas

Latest News

Hitting the Bull’s-Eye With Your Product Sustainability Program

by Cheryl Baldwin, published Thursday, March 26, 2015

Companies following product sustainability best practices are gaining benefits that include reduced costs, improved employee engagement and productivity, and increased consumer trust and brand enhancement. read on
Latest News

Sustainability Lessons from the Boy Scouts

by Liz Hood, published Monday, June 15, 2015

My recent meeting with the Boy Scouts of America and their suppliers radically shifted my view of what the Scouts are about. My impression of the Boy Scouts was stuck in my experience as a Scout back in the ‘70s. As a middle schooler, I joined the Scouts to hang out with my friends. I loved the outdoor activities and the pursuit of merit badges. read on
Latest News

Net Positive: The Future of Sustainable Business

by Tim Greiner, published Tuesday, May 12, 2015

I highly recommend this insightful article by Jeffrey Hollender, Former CEO and Co-Founder of Seventh Generation and Founder and CEO of Sustain. He challenges businesses to chart a path that is net positive, restorative and regenerative. Sharing his experiences as CEO of a sustainable condom company, he highlights the work he and I did together to develop a "roadmap to becoming net positive" by developing a framework for tracking both positive and negative impacts in four areas important to Sustain's mission. It's a work in progress but one that other companies can learn from and be inspired by. read on
Latest News

Pure Strategies Announces Food Sustainability Webinar, Book

by Tara Gallagher, published Tuesday, April 7, 2015

The 10 Principles draw from Cheryl’s experience consulting on sustainability for several of the world’s leading food industry brands and retailers, her academic background and prior experience working within the food industry. read on
Latest News

Key Steps for Successfully Engaging Consumers to Eat Sustainably

by Cheryl Baldwin, published Thursday, April 2, 2015

In countries such as the U.S., consumers are responsible for about one-third of food waste, more than any other part of the food chain. To combat this, Bon Appétit pioneered removing trays from dining halls resulting in up to 30 percent less consumer waste. They also educated their consumers by weighing and measuring wasted food at dish return stations. read on